Best Business Idea using Isuzu D-Max to get Isuzu D-Max Super Strong; Contest to take place from 15th December 2020 – 15th January, 2021
Isuzu Motors India today launched the ‘Win a D-Max’ Contest* with an aim to reward the best business idea using the Isuzu D-Max as a trusted business partner, by giving away the Isuzu D-Max Super Strong variant as the prize thereby kick-start their venture (existing or start-up). This business idea should focus on Isuzu core values like durability, reliability, efficiency and being a trusted business partner. This is a unique instance of an automotive brand coming up with such an unconventional marketing campaign that creates engagement amongst its present and prospective customer community.
To reach out to its target audience, Isuzu will be using its website www.isuzu.in as the digital platform to run the contest from 15th December 2020 – 15th January, 2021. The participants need to be above 18 years. Applicants to submit their proposals within the time period. The jury of the contest, comprising of senior management of Isuzu Motors India, would be examining every application as per the rules formulated.
The Winner of the contest would get a brand new Isuzu D-Max Super Strong variant as the prize. Registration charges will be considered as per actuals, not exceeding INR 50,000/-. The second prize winner would get ‘Free Insurance’ while the third prize winner gets ‘Free Service / Accessories’ worth INR10,000/- on the purchase of a new Isuzu D-Max Super Strong by 31st March 2021. The Winner will be announced by end- January, 2021 and the vehicle will be handed over by early February, 2021.
Commenting on the contest, Mr. Ken Takashima, Deputy Managing Director, Isuzu Motors India said, “We are delighted to announce the start of this unique engagement initiative. This is a great opportunity for our customer community to showcase their business acumen and win a brand new Isuzu D-Max Super Strong variant to kick-start their venture. Through this contest, we also aim to highlight core values of Brand Isuzu and our reliable Isuzu D-Max as the most trusted partner for any business person who has the drive. We are confident that this campaign will engage our consumers in an interesting way that’s not been done before.”
Isuzu Motors India Private Limited (IMI), a subsidiary of Isuzu Motors Limited, Japan, was established in August 2012. Headquartered in Chennai, the company sells the popular ISUZU D-MAX V-Cross – India’s First Lifestyle and Adventure Pick-up and the ISUZU mu-X, premium 7-seater SUV in the personal vehicle segment and variants of ISUZU D-MAX pick-ups – S-CAB and Regular Cab, for the commercial segment. ISUZU vehicles are known for their reliability and performance around the world. Renowned the world-over, ISUZU vehicles are gaining huge significance in the Indian market as well, thanks to the ‘value proposition’ it offers the customers
*Terms and Conditions applied for this contest