The film, titled ‘Stop at Nothing’ highlights the importance of digital consciousness in our daily interactions with technology
31 October 2020, Bangalore: OnePlus, a global technology brand known for its premium android smartphones officially released a new film titled, ‘Stop at Nothing’.
Starring, Kalki Koechlin and produced by Lightstream, the branded content studio owned by Rainshine Entertainment, the film has been shot entirely on the OnePlus 8T 5G and showcases beautifully the video camera capabilities and versatility of the flagship two weeks after its official unveil.
Narrated through spoken-word poetry written by Kalki Koechlin, ‘Stop at Nothing’ underlines the downsides of being hyper-connected and highlights the need to disconnect while reiterating use of technology and digital platforms for what they were originally intended – platforms to create, connect and collaborate.
Commenting on the campaign film, Siddhant Narayan, Head of Marketing – India, OnePlus said, “We live in a time where our smartphones have become our one-stop destination for everything from work and news updates to entertainment and connecting with loved ones. As a technology brand, we understand how important it is to perceive our devices as an extension of the self, for helping us boost creativity and productivity and not something that we become dependent on. With this film, we hope to make people cognizant of using technology for the betterment of ourselves, emphasizing the importance of disconnecting from time to time.”
In addition to driving awareness, OnePlus has also created software innovations to promote digital consciousness such as Zen Mode that focuses on taking a quick break from your smartphone every day and Work-Life Balance that allows you to toggle between Work Mode and Life Mode to control the notifications you see on your device, helping separate the activities on your device to avoid distractions.
The OnePlus 8T 5G, launched on October 14 features a range of new and improved technologies that has elevated the OnePlus experience to new heights including a 120 hz AMOLED display and powerful Warp Charge 65 technology that gives a day’s power in 15 minutes. The OnePlus 8T 5G is available for purchase across all online and offline channels.